FOUNDERS STATEMENT

I’m a creative practitioner working at the intersection of art, design, and education, with a deep commitment to cultural storytelling. My journey as an immigrant from India to the U.S. in 2004 has greatly shaped my perspective. Immersed in New York City’s vibrant creative landscape, I’ve come to see the need for more nuanced, engaging representations of Indian culture—beyond clichés and surface symbols.

In 2021, I founded Akṣarā to share the richness of Indian cultural arts through educational programming, exhibitions, and community-based experiences. Rooted in traditional practices and open to contemporary expression, Akṣarā explores Indian culture through visual, performing, literary, and folk arts, creating opportunities for people of all backgrounds to learn, reflect, and connect.

I bring over 20 years of experience across New York’s creative industries—from digital media and instructional design to curating and exhibiting art. As an artist, designer and, educator, I believe in the power of culture to bridge communities, spark dialogue, and inspire lifelong learning.

Akṣarā is my response to that belief—a space where Indian culture is not only preserved, but lived, reimagined, and shared.

Learn more about my work at www.jaymoorthy.com.